# Plumbing Owners Edge > Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for plumbing companies. Every service is offered as a free 14-day trial to plumbing companies; start by texting or calling (346) 436-6274. ## Benchmark data - [Plumbing companies on Google benchmark report](https://plumbingownersedge.com/benchmarks/): 77,218 listings, 51 states. Median reviews 21; 28.7% have no website; 34.3% have under 10 reviews; median reviews with a website 39 vs 6 without. ## Guides - [Agency, freelancer or do it yourself: how a plumber should decide](https://plumbingownersedge.com/guides/hiring-a-marketing-agency-plumbers/): What plumbing marketing really costs, the red flags in a pitch, which work to keep in house, and why any honest offer starts with proof instead of a contract. - [The plumbing slow season plan: what to sell in the months the phone goes quiet](https://plumbingownersedge.com/guides/plumbing-slow-season-marketing-plan/): A month by month marketing calendar for a plumbing company, with the softener, maintenance plan and water heater offers that fill the dead weeks. - [Pricing and quoting for plumbers: flat rate, good better best, and the drain special trap](https://plumbingownersedge.com/guides/plumbing-pricing-and-quoting/): How to present plumbing prices so homeowners buy the middle option, why the $99 drain special hurts, and how pricing decides what your marketing can do. - [What a missed call costs a plumbing company, and how to stop missing them](https://plumbingownersedge.com/guides/missed-calls-speed-to-lead-plumbers/): Text-back, after-hours answering, speed to lead and the dispatch habits that recover the calls a plumbing company is already paying to generate. - [The seven things a plumbing website has to do](https://plumbingownersedge.com/guides/plumbing-website-essentials/): Tap-to-call, real service pages, price ranges, speed and proof. What a plumbing company website must get right, and what you can safely skip. - [How to get a plumbing company recommended by ChatGPT, Perplexity and Google AI](https://plumbingownersedge.com/guides/ai-search-chatgpt-plumbers/): Homeowners now ask an AI assistant who to call. Here is what those systems read, and the plain changes that put a plumbing company in the answer. - [Facebook and Instagram ads for plumbers: the offers that work and the ones that flop](https://plumbingownersedge.com/guides/facebook-instagram-ads-plumbers/): Meta ads cannot sell an emergency, but they sell water heaters, repipes and softeners. Creative, offers, budgets and retargeting for a plumbing company. - [Google Ads for plumbers: budgets, the campaigns that work, and the ones that burn cash](https://plumbingownersedge.com/guides/google-ads-for-plumbers/): What a plumbing lead really costs on Google, how to split budget between Local Services Ads and Search, and the settings that stop you paying for tire kickers. - [How plumbers get more Google reviews without begging](https://plumbingownersedge.com/guides/get-more-google-reviews-plumbing/): The at-the-door ask, the exact text to send, the timing that works, and what a healthy review velocity looks like for a plumbing company. - [The Google Business Profile setup that puts a plumber in the map pack](https://plumbingownersedge.com/guides/google-business-profile-plumbers/): Categories, services, photos, hours, posts and Q and A for a plumbing company profile, plus the settings that move map rankings and the ones that do nothing. ## Blog - [The plumbers below 4 stars, and what to do this week if your rating is slipping](https://plumbingownersedge.com/blog/plumbers-below-four-stars-what-to-do-this-week/): Some plumbing companies sit under 4 stars, and callers skip them on the map. What the rating numbers mean and what to fix this week before winter calls. - [A one-hour checklist, build a frozen pipe page before the first hard freeze](https://plumbingownersedge.com/blog/one-hour-checklist-frozen-pipe-page/): When pipes burst, homeowners search in a panic and call whoever answers the question first. Build one frozen pipe page in under an hour, step by step. - [Plumbers with a website have a median of 39 reviews. Without one, 6. What to do this week](https://plumbingownersedge.com/blog/plumbers-with-a-website-have-more-reviews/): The website gap in plumbing is wide. What the number does and does not mean, and the simple site a plumbing company without one can put up this week. - [What to text a caller you missed, word for word, from emergencies to estimates](https://plumbingownersedge.com/blog/what-to-text-a-caller-you-missed-word-for-word/): A missed call to a plumber is usually a booked job for someone else. Exact text messages for a burst pipe, a slow drain, an estimate request and an after-hours call. - [Google retired call-only ads. Here is what a plumbing company should run instead](https://plumbingownersedge.com/blog/call-only-ads-are-gone-what-plumbers-should-run-now/): Google has phased out call-only ads in favor of search ads with call assets. What that means for plumbers who relied on tap-to-call ads, and the fix. - [Most plumbing profiles do not show as open 24 hours. Fix yours before the first freeze](https://plumbingownersedge.com/blog/few-plumbers-show-open-24-hours-before-freeze-season/): Burst pipes do not wait for business hours, but most plumbing profiles do not say they take night calls. What to change this week if you answer after dark. - [What to send after a water heater estimate, word for word](https://plumbingownersedge.com/blog/what-to-send-after-a-water-heater-estimate/): The homeowner said they would think about it. Here are the exact texts and the email to send over the next week so the job does not quietly go to someone else. - [Google is answering questions about your plumbing company now, using your reviews](https://plumbingownersedge.com/blog/google-is-answering-questions-about-your-plumbing-company/): Google has wound down the old Q and A box and lets AI answer customer questions from your profile, site and reviews. What that changes for a plumber. - [What the $99 drain special really costs a plumbing company](https://plumbingownersedge.com/blog/what-the-99-dollar-drain-special-really-costs/): Run the numbers on the cheap drain offer: truck cost, upsell rates, the customers it brings and what to advertise instead in a slow month. - [Local Services Ads are eating the plumbing search page](https://plumbingownersedge.com/blog/local-services-ads-are-eating-the-plumbing-serp/): Google keeps handing the plumbing results page to Local Services Ads and AI answers. What that shifts for a plumbing company, and what to do this month. ## Services (each a free 14-day trial) - [Google Ads management for plumbing companies](https://plumbingownersedge.com/services/google-ads-management/) - [Facebook and Instagram ads for plumbing companies](https://plumbingownersedge.com/services/facebook-and-instagram-ads/) - [AI search optimization for plumbing companies](https://plumbingownersedge.com/services/ai-search-optimization/) - [Local SEO and Google profile for plumbing companies](https://plumbingownersedge.com/services/local-seo-and-google-profile/) - [Website design and rebuilds for plumbing companies](https://plumbingownersedge.com/services/website-design/) - [Social media management for plumbing companies](https://plumbingownersedge.com/services/social-media-management/) - [Review generation and reputation for plumbing companies](https://plumbingownersedge.com/services/review-generation/) - [Missed-call text-back for plumbing companies](https://plumbingownersedge.com/services/missed-call-text-back/) - [Email and SMS campaigns for plumbing companies](https://plumbingownersedge.com/services/email-and-sms-campaigns/) - [Bookkeeping and financials for plumbing companies](https://plumbingownersedge.com/services/bookkeeping/) - [Appointment setting for plumbing companies](https://plumbingownersedge.com/services/appointment-setting/) - [Analytics and reporting for plumbing companies](https://plumbingownersedge.com/services/analytics-and-reporting/) ## By state - [Plumbing companies marketing by state](https://plumbingownersedge.com/plumbing-marketing/): one page per state with that state's listing count, median reviews and website gap. ## Tools and offer - [Missed-call revenue calculator](https://plumbingownersedge.com/calculator/) - [Free 14-day trial](https://plumbingownersedge.com/free-trial/): Google Ads management; Meta (Facebook and Instagram) ads; AI search optimization (show up in ChatGPT, Perplexity, Google AI); Local SEO and Google Business Profile; Website design and rebuilds; Social media management; Review generation and reputation; Missed-call text-back and lead follow-up; Email and SMS campaigns; Bookkeeping and monthly financials; Cold-call appointment setting; Marketing analytics and reporting - [FAQ](https://plumbingownersedge.com/faq/) - [About and method](https://plumbingownersedge.com/about/)